1. MNFC
operates under the guidance of the Seven Cooperative Principles, derived
from The International Cooperative Alliance in Geneva, Switzerland: I like
seeing these principles displayed in large letters by the checkout, assuring me
that my dollars are supporting a force for positive change.
2. It really does operate under these principles. As
a member-controlled, democratically run business that’s governed by a member-elected
board, it’s responsive to its members, myself included. Case in point: for a
while they were carrying a bread from California that had a cult following
among certain shoppers. It was tasty, but with the plethora of excellent breads
baked locally, it made no sense to be selling bread from 3,000 miles away. I
(and most likely others) raised this concern and the bread is no longer sold at
the Co-op. Apologies to those who were enthusiasts of that bread, but with Red Hen and all the other options, I’m guessing
they don’t miss it much.
3. It’s a
cornucopia of locally grown and produced foods. I’m a big supporter of farmers markets and CSAs and
shop at these regularly also, especially in the summertime. But we all get busy,
and MNFC offers a convenient alternative by being open seven days a week year ‘round.
Plus I can find everything I need there in one place, much of it local. I like
knowing that I’m supporting area farmers and reducing my impact on the environment.
Plus the food simply tastes better. In the past few years, sales of local foods
have averaged around 25% of total sales at the Co-op, and during the month of
September a giant ear of corn outside
the store has been tracking the “Eat Local Challenge,” with its goal of
$260,000 paid to local food producers. I’m content to do my
part, my bags stuffed full with local fare.
4. They do
the screening for me. I’m confident that whatever I purchase at MNFC
has been carefully scrutinized for its healthfulness, and that it has been
produced using ethical business practices. I don’t have to read labels as much
or research certain companies before I shop, since I know that if the Co-op
carries it, it must be okay. Shopping is easier because I can focus on choosing what appeals
to my family without worrying about what Monsanto is trying to sneak past me.
5. They’ve
got the best selection of cheese around. I’m a big fan of Vermont cheese,
and MNFC’s fromage case is like a weekend trip touring cheese farms around the
state. Over seventy Vermont varieties are available for tasting. I have my
favorites, but I also like to try a new one every now and again, like the
decadent Spring Brook Farm Reading Raclette I brought home recently. The Co-op’s cheese
department does a great job mixing it up and keeping it interesting. Because
certain cheeses can’t be found in Vermont and sometimes a person just wants to
have Parmigiano Reggiano, they also offer a goodly selection of international
cheeses. Plus they only carry cheese and dairy products that are free of the
Bovine Growth Hormone rBST.
6. They’re
socially conscious. Like the rest of the country, Vermonters have
been hit hard by the recession. Because MNFC’s board is committed to making healthy
food accessible to the whole community, they recently launched a new initiative
called Food for All, which offers a
discount to people of financial need. Seniors also receive a discount. Since
15% of Vermonters live in food insecure households, this initiative will
hopefully make it easier for everyone in the community to eat nutritious food.
7. The
atmosphere is pleasant and relaxing. It makes me happy to shop at the Co-op,
as opposed to feeling stressed out by advertising clamoring for my attention and
overwhelmed by an overabundance of unhealthy choices. While some cereal aisles are like miniature versions of Times Square, at
the Co-op the colors and lighting are subdued and the selection is both varied
and sufficient. Everything is organized in a way that makes sense. The staff
and volunteers are friendly and knowledgeable and seem genuinely happy to be
there themselves.
8. The Co-op's prepared
foods, soups, and salad bar make for one of the best lunches in town. The offerings are
all healthy and reasonably priced and delicious—who knew tempeh could taste so
good? My daughter Isabel is a fan of their spring rolls and Faye devours their
turkey chile. They have a sweet little seating area inside, or the outside
courtyard is a popular spot when the weather is nice.
9. The bulk
foods, need I say more? There’s something about scooping up just the right
amount of quinoa or oats or almonds that makes my day. Not to mention the herbs
and spices and teas, which are a visual and fragrant feast. No excess packaging
is going into landfills and there’s less waste, since I can buy exactly as
much as I need. Being able to see food in this way, instead of covered by
distracting wrappers and ads, makes me a smarter and more aware consumer. Plus,
let’s admit it, it’s fun to plunge the scooper into a batch of
granola. This used to be one of the highlights of my daughters’ day when they
were preschoolers, and I was comforted in knowing that they weren’t being brainwashed into
desiring cartoon packaged processed “food.”
10. It’s more
than a store—it’s central to the community. When my family travels, we often hunt
down the local food co-op to purchase healthy lunches and snacks. They also
tend to provide a real flavor of the local community, and this is true of MNFC
as well. The bulletin boards announce upcoming events, featured local farmers
and producers offer in-store samplings, and I often see friends and neighbors
in the aisles. I can’t imagine Middlebury without the Co-op. Let’s celebrate
it, and co-ops around the world, every month and every year, for all that they
contribute to the greater good.
Wow...Bread is my favorite dish.
ReplyDeleteOne of my favorites too!
Deletegreat post
ReplyDeleteThanks. I have read many of your posts, it really good and interesting.
ReplyDeleteThanks so much!
DeleteThe bread looks good, I love it too, thanks
ReplyDeleteThank you for sharing !
ReplyDeleteGood sharing, very useful
ReplyDeleteLovely 10 reasons. Thank you for sharing post!
ReplyDeleteVery detailed. Thanks.
ReplyDeleteNice post. Especially the pics are awesome!
ReplyDelete